Great advice! Don't use term day rate with clients. I learned the hard way that clients will try and squeeze more and more shots in just because they have you for a few more hours. As John Harrington states this is not the way you want to present your rates to your client. The work will suffer and no one after the shoot is done remembers that you did the last few shots in record time. They just judge it based on the quality.
If the client wants the type of work you have in your book they have to be educated by you that good images cannot be rushed. If they point to something in your book and say "we want that look", then figure out how long it took for that one shot and extrapolate from there. Quote on number of shots not day rate.
If the client wants the type of work you have in your book they have to be educated by you that good images cannot be rushed. If they point to something in your book and say "we want that look", then figure out how long it took for that one shot and extrapolate from there. Quote on number of shots not day rate.
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John Harrington
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